NCJ Number
102008
Journal
Canadian Journal of Criminology Volume: 28 Issue: 3 Dated: (July 1986) Pages: 263-278
Date Published
1986
Length
16 pages
Annotation
Perceived changes in drinking and driving attitudes and behaviors, following a Christmas 1983 antidrunk-driving campaign involving media public education and police road checks were examined in 196 responses (of 900 mailings) to a questionnaire.
Abstract
The questionnaire, mailed to residents of two Ontario cities, assessed the respondents' state of readiness for internalizing the countermeasure campaign (e.g., locus of control, demographics, perceived norms, drinking habits) and their norms, drinking habits) and their perceived long- and short-term behavior changes. Results indicate that the 47 percent who perceived a change in their drinking-driving behavior as a result of the drinking-driving behavior as a result of the campaign were those who thought a drinking-driver problem existed in their community and who saw themselves as socially responsible and internal locus-of-control types. Changers also were more likely to be male, French Canadian, and grade-12 graduates. Contrary to expectations, presence of dependent children was not related to change status. Of the 103 subjects who reported no change, 89 percent responded that they did not and will not change their behavior because they did not drink and drive. 29 references.