NCJ Number
188490
Date Published
August 2001
Length
32 pages
Annotation
This strategic marketing plan for the Peace Officer Recruitment Section within the Selection and Standards Branch of the California Department of Corrections has three main strategies: re-establishing a statewide coordinated recruitment effort for correctional officers (CO's); using employees as "recruiters-at-large;" and establishing a community base of qualified applicants.
Abstract
The performance measures of this effort were a 15-percent increase in the number of CO applications received for the current fiscal year; a 10-percent increase in the number of medical technical assistant (MTA) applications received for the current fiscal year; an increase in institution recruitment team participation in community events; and an increase in the number of joint community-based project/events. The target audience for the recruitment effort is the 21-30-year-old college student in good physical condition with a history of law-abiding behavior. Because of the success of those applicants with college degrees in the selection process, the recruitment efforts will focus on recruiting at the community colleges and universities, specifically in the criminal justice and law enforcement programs. The Peace Officer Recruitment Section plans to steadily integrate the Department of Corrections into community planning, i.e., job partnerships, school-to-career programs, law enforcement academies, and community colleges that highlight corrections as a career choice. An 8-item bibliography and graphic data to show trends in corrections employee hiring