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Multimedia Content Coding and Analysis: Unraveling the Content of Jihadi Extremist Groups' Videos

NCJ Number
224497
Journal
Studies in Conflict & Terrorism Volume: 31 Issue: 7 Dated: July 2008 Pages: 605-626
Author(s)
Arab Salem; Edna Reid; Hsinchun Chen
Date Published
July 2008
Length
22 pages
Annotation
This study used content analysis and a multimedia coding tool in examining jihadi extremist groups’ videos, with attention to the types of video, groups’ modus operandi, and production features.
Abstract
The analysis of the 50 jihadi groups’ videos found that they lasted an average of 6 minutes and 32 seconds. There were two categories of videos, those portraying violent attacks and “others.” These videos were used to support the jihadist psychological warfare and mobilization strategies. Video content--including the names of groups involved and their modus operandi (tactics, targets, and weapons)--enabled the group to publicize their actions to diverse communities of supporters, sympathizers, media groups, and enemies; to claim responsibility for certain actions; and to disseminate their messages globally in order to gain legitimacy for their causes. Cultural verbal and nonverbal expression (e.g., religious verses, kissing, and hugging) were included in the video to help targeted audiences identify with the jihadi movement. As researchers, practitioners, and policymakers examine these videos, they may gain additional insight into what counterterrorism strategies are effective and ineffective by determining the groups’ “growth” trajectories displayed in the videos. An understanding of the cultural intelligence displayed within the various groups may enhance counterterrorism efforts. Video content analysis may provide clues and information regarding how the various extremist groups think, operate, and strategize. A total of 706 videos were analyzed. 6 tables, 6 figures, 35 notes, and appended list of sample videos