Marketing Community Corrections

• NCJ Number: 130491
• Author(s): S Haller; F G Mullaney
• Date Published: 1988
• Length: 19 pages
• Grant Number(s): TA-87-6001
• Sponsoring Agency: National Institute of Corrections
• Publication Format: Document
• Publication Type: Survey
• Language: English
• Country: United States of America

Annotation

This monograph focuses on defining products and services, publics and markets, and marketing techniques to advise community corrections program administrators of marketing principles that will help them to proactively market their programs.

Abstract

The need to market new community correction programs is imperative in a time of scarce fiscal resources if these programs are to survive and become integral parts of the continuum of resources available to deal with the offender. Marketing includes defining the business, identifying the customers and researching their needs, developing a product or service line that responds to those needs, agreeing on the fair exchange, negotiating price and currency, and communicating the benefits of the products or services to potential customers. Marketing encompasses principles essential to ensuring the success of community corrections. 10 footnotes