CONSUMER RESEARCH AND PROGRAMS FOR THE ELDERLY - THE FORGOTTEN DIMENSION

• NCJ Number: 39401
• Journal: Journal of Consumer Affairs Volume: 9 Issue: 2 Dated: (WINTER 1975) Pages: 164-175
• Author(s): F E WADDELL
• Date Published: 1975
• Length: 12 pages
• Corporate Author: University of Missouri
• Publication Format: Article
• Language: English
• Country: United States of America

Annotation

THIS STUDY, BY ATTEMPTING TO SUMMARIZE EXISTING KNOWLEDGE OF THE CONSUMER PROBLEMS AND NEEDS OF OLDER PEOPLE, REVEALS THE LACK OF RELIABLE DATA AND RESEARCH.

Abstract

THE STUDY ALSO SUGGESTS THAT INFLATION HAS A FAR WORSE IMPACT UPON THE ELDERLY THAN PREVIOUSLY THOUGHT, AFFECTING NOT ONLY THEIR RETIREMENT FINANCIAL CONDITION BUT ALSO THEIR PSYCHOLOGICAL AND SOCIAL CONDITION. THE STUDY CONCLUDES THAT TRADITIONAL CONSUMER EDUCATION PROGRAMS FOCUSING ONLY UPON POVERTY OF MEANS WILL BE INEFFECTIVE UNLESS THEY INCLUDE AN ADDITIONAL FOCUS ON THE POVERTY OF MEANING IN THE LIVES OF OLDER CONSUMERS. (AUTHOR ABSTRACT)...PO