NCJ Number
181959
Date Published
2000
Length
90 pages
Annotation
This book provides instruction in how to develop and present to target audiences a persuasive "business case" for integrated justice information.
Abstract
As defined in this presentation, a "business case" is a multipurpose communication tool that generates the support and participation needed to turn an idea into reality." It explains why the integration of justice information should be supported and how it will improve the business of the justice enterprise. It casts the explanation in terms of the specific circumstances and opportunities of a particular time and place. The case recognizes conflicts and competition for resources and suggests strategies for dealing with them. The case presentation can be tailored to the various audiences whose support is essential for success. The recommended approach to business case design and development is presented in three phases. The first is an analysis phase that includes attention to the situation in which the integration is to occur, the market demand for and willingness to pay for integration, and the risks involved in the undertaking. The second phase includes the design and development of the business case itself, based on the information from the analysis phase. The third phase customizes the message, materials, and methods needed to present the case to various audiences in order to secure their commitment and ongoing support. Appended tools for creating a clear and compelling case, examples, useful links, and 33 references