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Analyzing Methods for Increasing Designated Driving (From Preventing Drunk Driving, P 1-14, 1998, Elsie R Shore and Joseph R Ferrari, eds.)

NCJ Number
Steven E. Meier; Thomas A. Brigham; Bo J. Gilbert
Elsie R. Shore, Joseph R. Ferrari
Date Published
14 pages
Although increasing designated driving may help reduce the frequency of driving while intoxicated, few empirical studies have been done on designated driving and little is known about the actual number of designated drivers at drinking establishments or on how to increase that frequency.
Consequently, three experiments tested methods for increasing participation in designated driving programs at drinking establishments. The first experiment was conducted in two university communities at bars catering to college students and young adults. The experimental manipulation consisted of two components, an incentive program to encourage and reward designated driving and a print advertising campaign publicizing the availability of the designated driving program. The second experiment replicated the first experiment but was conducted in a larger city. The third experiment involved a television advertisement for the designated driving program and was conducted at the same bar as in the second experiment. Results of all experiments indicated that designated driving can be increased and that designated driving has the potential to play an important role in community-wide efforts to reduce the frequency of driving while intoxicated and alcohol-related traffic accidents. 15 references and 3 tables