This study of mass marketing elder fraud found that victims’ responses to scams vary, suggesting that no one intervention will work for every type of victim.
To address gaps in intervention research, RTI International and the University of Minnesota conducted the Mass Marketing Elder Fraud Intervention (MMEFI) Study with collaboration and support from the USPIS. This study found that the ways in which victims begin responding to scams and their reasons for stopping (or not stopping) their involvement are quite varied. As such, there is likely no one intervention that would work for every type of victim. Thus, the MMEFI team will use findings from these interviews to create intervention materials that target the problem in various ways. This multiphase research project included a secondary analysis of USPIS administrative data on prior scams and a randomized controlled trial test of the efficacy of two variations of a mailed intervention for preventing revictimization by mail fraud. The overall objective was to provide specific policy recommendations to the USPIS and other consumer protection agencies regarding the effectiveness of a mailed intervention.