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Online
You've heard the phrase a thousand times silence is golden -- except when it comes to public agencies.
Nowadays, silence from any government agency is a surefire way to be considered obsolete, and when a crisis hits, it ultimately and quickly becomes the way an agency is quickly identified as the culprit by the public.
How you build your brand resiliency and how you work to ensure that you weather the storm ultimately comes down to what you do online with your community every day.
Learn what that looks like, what works and what doesn't, and see some case studies about who succeeded, and who failed, in building their brand and staying resilient when they needed to most.
Nowadays, silence from any government agency is a surefire way to be considered obsolete, and when a crisis hits, it ultimately and quickly becomes the way an agency is quickly identified as the culprit by the public.
How you build your brand resiliency and how you work to ensure that you weather the storm ultimately comes down to what you do online with your community every day.
Learn what that looks like, what works and what doesn't, and see some case studies about who succeeded, and who failed, in building their brand and staying resilient when they needed to most.
Date Created: February 3, 2021