Research Note on Successful Criminal Justice Survey Research: A "Personal Touch" Model for Enhancing Rates of Return

• NCJ Number: 134718
• Journal: Criminal Justice Policy Review Volume: 4 Issue: 3 Dated: (September 1990) Pages: 268-277
• Author(s): K Peak
• Date Published: 1990
• Length: 10 pages
• Publication Format: Article
• Publication Type: Training (Aid/Material)
• Language: English
• Country: United States of America

Annotation

This article provides a total design model for maximizing response rates in survey research; these techniques have consistently helped to achieve response rates of up to 80 percent.

Abstract

The successful completion of a self-administered questionnaire can only occur when the respondent is convinced that the questionnaire is not "junk mail" and, when opened, that it is worth the time and effort required for participation. The outside envelope must convey the importance of the contents; this is done through the postage stamp, name and address of the prospective respondent, and the return address. Survey cost factors can also be manipulated to maximize returns. The author recommends ways to lay out the questionnaire, pose the questions, print the survey, send follow-up mailings, and monitor returns. 16 references and 1 appendix