NCJ Number
167940
Date Published
Unknown
Length
45 pages
Annotation
This is a packet of information and substance abuse prevention tools.
Abstract
The Reality Check Campaign is a nationwide effort to prevent and reduce the growing problems associated with marijuana use among youth. Because substance abuse issues are best addressed by people who know their communities, the campaign has been designed for delivery at the local level. This packet includes information on: (1) using the Reality Check Community Kit; (2) 10 good reasons to focus on marijuana use; (3) conducting and evaluating local campaigns; (4) using the media to educate and inform; how to use a press release, with a sample; (5) how to use Letters to the Editor and Opinion Editorials, with samples; (6) how to use talking points, with a sample; (7) how to place Public Service Announcements, with a sample; (8) how to use fact sheets and background materials; (9) marijuana and its effect on the community; (10) media literacy; (11) marijuana messages in pop culture; follow-up; (12) groups, organizations and programs; (13) camera-ready art; and (14) invitation to join Reality Check Coalition. References