INSTITUTIONS AS ECONOMIC ENTERPRISES - DEVELOPMENT OF A MODERN MARKETING CONCEPT FOR THE MANAGEMENT OF CORRECTIONAL INSTITUTIONS

• NCJ Number: 34724
• Journal: ZEITSCHRIFT FUER STRAFUOLLZUG UND STRAFFAELLIGENHILFE Volume: 24 Issue: 4 Dated: (DECEMBER 1975) Pages: 230-239
• Author(s): K GERL; M STITZEL
• Date Published: 1975
• Length: 10 pages
• Publication Format: Article
• Language: German
• Country: West Germany (Former)

Annotation

REVIEW OF THE PRINCIPLES, ADVANTAGES, AND LIMITATIONS OF APPLYING MARKETING TECHNIQUES TO SELL THE PRODUCTS OF PRISON INDUSTRIES ON THE OPEN MARKET IN COMPETITION WITH THE PRODUCTS OF PRIVATE ENTERPRISE IN WEST GERMANY.

Abstract

DISCUSSED ARE QUESTIONS OF PRODUCT IMAGE, PRICING, PACKAGING, ADVERTIZING, AND PUBLIC RELATIONS. --IN GERMAN