CONSUMERS' USE AND AWARENESS OF CONSUMER PROTECTION AGENCIES

• NCJ Number: 39402
• Journal: Journal of Consumer Affairs Volume: 9 Issue: 2 Dated: (WINTER 1975) Pages: 205-211
• Author(s): J E HAEFNER; J D LECKENBY
• Date Published: 1975
• Length: 7 pages
• Corporate Author: University of Missouri
• Publication Format: Article
• Language: English
• Country: United States of America

Annotation

THIS STUDY REPORTS ON A SURVEY OF WHAT PEOPLE WOULD DO TO REMEDY AN UNFAVORABLE PURCHASE SITUATION AND THEIR PERCEPTIONS OF THE EXTENT OF THE REMEDY THAT WOULD BE AFFORDED TO THEM BY VARIOUS COURSES OF ACTION.

Abstract

MOST PEOPLE WOULD RETURN UNSATISFACTORY ITEMS TO THE RETAILER AND IF THAT FAILED, THEY WOULD CONTACT THE MANUFACTURER. THE AGENCY THEY WOULD USE WAS THE BETTER BUSINESS BUREAU, EVEN THOUGH THERE WAS NO BETTER BUSINESS BUREAU IN THE SURVEY AREA....PLO