NCJ Number
67862
Date Published
1980
Length
16 pages
Annotation
THE PAMPHLET IS A CASE STUDY OF THE SAN ANTONIO, TEX., COMMUNITIES ORGANIZED FOR PUBLIC SERVICE (COPS) AD BOOK CAMPAIGN WHICH NETTED OVER $47,000 IN ITS FIRST YEAR (1977) AND OVER $60,000 IN 1978 AND 1979.
Abstract
THE PHILOSOPHY OF THE AD BOOK CAMPAIGN WAS THAT COPS WAS COLLECTING DUES FROM EVERYONE IN THE CITY WHO HAD BENEFITED FROM THE ORGANIZATION'S WORK; IT WAS ALSO DEVELOPING RELATIONSHIPS OF MUTUAL RESPECT WITH COMMUNITY BANKS AND SAVINGS AND LOAN INSTITUTIONS. IT WAS DECIDED TO STOP ALL ACTIVITIES FOR 6 WEEKS AND DEVOTE THAT TIME SOLELY TO COLLECTING MONEY. SETTING A GOAL OF $40,000 PROVIDED A WAY OF MEASURING SUCCESS, ALLOWED QUOTAS TO BE SET, AND ESTABLISHED A SYSTEM OF INTERNAL ACCOUNTABILITY. AN AD BOOK COMMITTEE DECIDED ON THE QUOTAS FOR WHICH EACH LOCAL ORGANIZATION WAS RESPONSIBLE AND DECIDED ON WHICH SPECIALTY TEAMS SHOULD BE FORMED. IT ALSO SET PRICES FOR ADS AND DECIDED ON THE NUMBER OF BOOKS TO BE PRINTED (1,000). A TRAINING PERIOD OF 2 WEEKS WAS USED TO TRAIN THE LOCAL ORGANIZATIONS AND THE SPECIALTY TEAMS ON HOW TO REACH THEIR ASSIGNED QUOTAS. EVERY 2 WEEKS DURING THE 6-WEEK PERIOD, A MEETING WAS HELD TO TURN IN THE MONEY RAISED TO THAT DATE. THE MEETINGS PROVIDED INTERNAL ACCOUNTABILITY, GAVE RECOGNITION TO THE EFFORTS BEING MADE BY INDIVIDUALS, AND BOOSTED MORALE. THE AD BOOK CAN BE USED BY AN ORGANIZATION SEEKING TO RAISE LARGE SUMS OF MONEY AND WISHING TO TEACH ITS MEMBERS ORGANIZATION PRINCIPLES. A LIST OF RESOURCES IS INCLUDED.