NCJ Number
112701
Editor(s)
B Wheless,
M McCarthy
Date Published
1985
Length
20 pages
Annotation
This document provides guidelines for victim advocacy efforts through the media.
Abstract
The importance of public relations to a nonprofit organization's effectiveness in working with the media is discussed, as is the role of the organization's public relations committee. Tips are provided for working effectively with radio and television stations. The need to make media contacts in person, to provide materials in a timely manner, and to follow up on contacts is emphasized. The availability of donated poster panel advertising space from outdoor advertising companies is noted. The need for a well-planned strategy for opportunities in the local press is discussed, including the use of memos and news releases to encourage mention in editorials, regular columns, and advertising space. The time length, informational content, and copy/graphics for radio and television public service announcements are described. Instructions for organizing and writing a media release also are provided. Guidelines for participating in a radio interview emphasize organization and communication techniques. Television interview guidelines focus on the importance of appearance, posture, and visual materials to illustrate the message. Finally, a list of ideas for gaining cooperation of the media is provided. These include such tactics as providing free tickets to be given away by radio announcers, including media representatives on the organization's board, and using talent available through advertising agencies and clubs.