NCJ Number
129503
Journal
Evaluation and Program Planning Volume: 13 Issue: 1 Dated: special issue (1990) Pages: 67-72
Date Published
1990
Length
16 pages
Annotation
A 7-step model for preventive AIDS education targeting three high-risk populations: intravenous drug users, racial/ethnic minorities, and adolescents was recently published by the U.S. General Accounting Office.
Abstract
It is based on findings from public health research on social psychology of health practices and the effectiveness of public health campaigns to prevent smoking, drug abuse, and AIDS. The seven factors in the model consider target-group boundaries, characteristics placing the group at risk, media likely to reach the group, factual information appropriate to the group, skills for risk reduction, motivators for risk reduction, and intended outcomes. Special attention is focused on risk-reduction skills and motivators not adequately covered in any AIDS education models. Risk reduction skills cover not only practical skills, but also interpersonal skills, either verbal or nonverbal and in particular how to resist pressure to have unprotected sex or to use illegal drugs. Positive motivators include normative support for risk reduction, self-reinforcement, and eroticized safer sex. 18 references