Public Service Announcement Partner Kit masthead showing array of photos representing crime victims
March 2005

Summary Description

The Public Service Announcement (PSA) Partner Kit describes the National Public Awareness and Education Campaign, in particular, its PSA Plan, which provides resources to help victim assistance organizations tailor PSAs to their local television stations. The kit includes a storyboard, video clips of seven PSAs, and a 20-page guidebook. Together, they make a strong argument for why victim service providers should become PSA Partners and give detailed information on how to do so.

Kit Contents

Storyboard (PDF 1.05 MB)

Video Clips

A Message from the Office for Victims of Crime Director (PDF 34 kb)


Part 1 (PDF 53 kb)

  • Why Become a PSA Partner?
  • The PSA Partnership Project and the National Public Awareness and Education Campaign
  • The PSA Plan
  • The PSA Partner Kit
       - The PSAs
       - Local Tagging: Customizing PSAs With Your
          Organization's Contact Information
       - Collaboration and Coordination for the PSA Campaign

Part 2 (PDF 19 kb)

  • PSA Distribution Plan
       - Timetable for Distribution
       - Future PSA Campaigns and PSA Partner Registration
       - Tracking PSA Airplay

Part 3 (PDF 43 kb)

  • How to Make PSAs Part of Your Public Education Strategy
       - Use in Conjunction with NCVRW

Part 4 (PDF 23 KB)

  • How to Get Your PSAs Played on Air
       - PSA Basics 101
       - Your Key Role in Enhancing PSA Airplay
       - Localizing PSAs
       - Tagging
       - Making the Case for Local Crime Victims
       - Making the Case for Your Local Organization
       - Making the Connection with a Local Event

Part 5 (PDF 32 KB)

  • Making Contact with Broadcasters
       - Contact Considerations
       - Tracking and Followup

Part 6 (PDF 42 KB)

  • Conclusion
  • Additional Resources
  • Appendix A. Tips for a Powerful Pitch
  • Appendix B. Sample Thank You Letters

This document was prepared by Justice Solutions under grant number 2002-GX-K013, awarded by the Office for Victims of Crime, Office of Justice Programs, U.S. Department of Justice. The opinions, findings, conclusions, and recommendations expressed in this document are those of the author(s) and do not represent the official position or policies of the U.S. Department of Justice.

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Guidebook (PDF 162 kb)

Cover (PDF 202 kb)

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The Office for Victims of Crime is a component of the Office of Justice Programs, which also includes the Bureau of Justice Assistance, Bureau of Justice Statistics, the National Institute of Justice, and the Office of Juvenile Justice and Delinquency Prevention.